The e-commerce industry has flourished and thousands upon thousands of online stores are popping up on a daily basis. Some attain the peaks of success; others struggle through on a day-to-day basis while a few drop dead, devoid of breath after a short sprint. There is no magic formula for success in the online arena, neither is there a blueprint for setting up e-commerce stores. There are certain steps one can take though which help make an online store more effective and increase its chances of sustained success.
For The People
They say a picture is worth a thousand words, and for once, they just might be right. E-commerce stores are built for people, yet businesses often forget to cater to customer’s tastes. The website design, as brilliant as it maybe, might not be effective at all because it appeals to you and not to your customers. It is not your job to make a customer think; they can and will do that for themselves. The website design and logo are part of the complete sales package and as such, must be tailored to ensure customer satisfaction.
There are certain brands, particular products which sell simply through the force of their reputation. But how many of them are there? And how much can you rely on them for the success of your e-commerce store? Not many and not much at all. It takes a lot of patience and hard work to gain customer loyalty, and even longer to earn their forgiveness if and when mistakes are made. An effective e-commerce store is one which provides its visitors with a complete, satisfactory and enjoyable user experience.
By The People
Market research and obtaining customer feedback has never been easier. E-commerce stores need only penetrate the social media networks and be inundated with information about customer preferences, likes and dislikes etc. Every piece of data a business has ever yearned for is now being provided by the people themselves through “likes” on Facebook, “tweets” on Twitter and thousands of comments and debates on social forums. The content on your e-commerce store’s website and your use of social media networks can be powerful tools indeed towards making your business more effective.
Continue reading “How Effective Is Your E-Commerce Store?”
Most people are of the belief that web design has to do with getting some words and pictures together that are then posted online. With that kind of notion, many have gone ahead to design websites that are outrageous and completely inoperable. A lot of work goes into web design because there are issues of navigation and usability that are involved in the process.
Because effective web design and development needs more than just an assemblage of appropriate data that is then posted on a website, a good website needs requisite effort from expert designers. If customers and clients are unable to find what they are looking for, then any effort at web design will have been in vain. Part of the work that web designers do is to determine what is being looked for in a website so that they can incorporate what is required to ensure that what is being looked for can be found.
Web design must also always factor in issues of accessibility including those who have visual and hearing impairment. The latest trend in mobile internet has made web designers also factor in issues of online internet viewers who use cell phones. If a website cannot be viewed perfectly, then web design must have failed somewhere. Great web design will factor in issues of choice, organization and the presentation of components.
Web design also must deal with issues of clarity and ensure that content is engaging to online viewers. Every aspect of web design must thus be looked into or there will be either a rapid loss of viewers or worse still, a lack of them. There are a number of factors that must be accomplished by website. These include:
- The ability to convey the website’s message.
- The ability to detail or highlight the website’s products or services.
- Professionalism in its outlook.
- The ability to boost the image of the person, business, organization or corporate.
Web design must also consider factors such as the content that will be offered through the website that is to be designed and the target audience that the website is being designed for. These two factors heavily influence every determination in design and content. Design must also factor in the issue of accessibility because if people are not able to reach the website, it would be pointless for web design to be undertaken in the first place.
Continue reading “Essential Web Design Principles”
Nowadays social media has stopped being just a outlet for peoples friends and family members to stay in touch with each other when they are not together. Today social media has come of age and is used for a great variety of reasons including business promotion.
If a social websites presence is to have a real affect to your business then careful planning is vital for its proper implementation. Opening Twitter, Facebook or Instagram account and posting weekly will have little effect. Some companies hire social websites staffs that have the sole responsibility of maintaining these social media accounts updated, But a greater approach is to frequently partner a digital marketing agency and that includes social websites efforts in an overall Internet marketing strategy for your business. These consultants are proficient in SEO and look at engine behaviour which suggests they can assistance to identify keywords to incorporate in posts and also verify that original and meaningful content is updated frequently, They will also build connections and will even recommend which social websites sites provide you with the greatest profit for your business.
Continue reading “Social Media And Its Benefits”